When a financial model becomes a shared conviction
To reveal the singularity of the Crédit Mutuel Equity model, founded on commitment and the creation of lasting value, we conceived Equity Stories, a premium magazine designed as a genuine influence tool for business leaders and investors.
The project in detail
Challenge
In a financial sector saturated with standardised discourse, how do you make a unique investment model stand out and position Crédit Mutuel Equity as a thought leader among business leaders, partners and the economic community?
Solution
We created Equity Stories, a bi-annual magazine that breaks with corporate codes. Authentic narratives, expert perspectives, premium graphic universe: each issue becomes a strategic statement, available in English, digital and on LinkedIn.
Editorial positioning : A magazine conceived as an influence media, far from corporate standards, to assert a conviction rather than an image.
Storytelling & expertise : Authentic narratives and varied expert perspectives to embody the Crédit Mutuel Equity model in every issue.
Premium art direction : A distinctive graphic universe, available in French and English, worthy of the target audiences.
Multichannel distribution : Print, digital and LinkedIn : a phased strategy to reach business leaders and partners at every touchpoint.
copies distributed
issues per year
Gold Prize Stratégies 2025, Editorial Communication
They trust us
