Maserati

A luxury brand universe, without boundaries or friction

To enhance its e-commerce site, Maserati wanted to offer an interactive experience allowing users to explore its brand universe and merchandising.

Client

Services

UX/UI Design

Social Media

Paid Media

Web development

Digital campaigns

Industries

Automotive

The project in detail

Challenge

How do you showcase the merchandise associated with each vehicle range and extend the premium Maserati experience into a digital environment, without compromising the quality of immersion expected by a demanding clientele?

Solution

We designed an immersive virtual showroom accessible directly from any browser, with no download required, compatible with iOS, Android and desktop. Built in Web Meta Worlds, it allows users to explore the brand universe and merchandising interactively, with a Salesforce CRM integration to turn every visit into a commercial opportunity.

Our approach was structured around four key pillars:

Immersive virtual showroom: A Web Meta Worlds environment true to the Maserati universe : premium quality, free exploration, zero friction at entry.

Barrier-free accessibility: No download required, compatible with iOS, Android and all browsers for a seamless experience on any device.

Brand artistic direction: A visual universe consistent with each vehicle range, showcasing merchandise in its natural context.

CRM & conversion integration: Native Salesforce connection to track interactions, qualify leads and turn exploration into a commercial driver.