When skin science becomes a global community
For several years, we have been supporting A-Derma (Pierre Fabre group) in building and deploying its entire digital ecosystem: brand identity, social media management, ambassador programme, SEO, creative campaigns and deployment across more than 15 countries.
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The project in detail
Challenge
How do you build a strong digital presence for a dermo-cosmetic brand in an ultra-competitive market, durably engage its community, generate organic visibility and deploy all of this coherently across more than 15 countries?
Solution
We support A-Derma across five integrated pillars: social media strategy and brand identity on Facebook, Instagram and YouTube, Team A-Derma ambassador programme, targeted creative campaigns, SEO strategy, and local deployment in more than 15 countries (mini-sites, landing pages, advertising films).
Social media & brand identity : Graphic and editorial guidelines deployed on Facebook, Instagram and YouTube, refreshed every six months, with daily community management and bespoke sponsored campaigns.
Ambassador programme : 50 to 55 ambassadors recruited and managed since 2019 via Team A-Derma, for a continuous production of authentic UGC relayed across the brand's accounts.
SEO : Complete SEO strategy across 581 keywords, semantic silos, expert advice section and continuous monitoring via Google Analytics, Search Console and Looker Studio.
International deployment : Adaptation and activation in more than 15 countries, mini-sites, landing pages and advertising films developed market by market to combine global consistency with local relevance.
deployed countries
ambassadors
keywords covered by full SEO strategy
They trust us
