France's farming voice reclaims the conversation
In a context of agricultural and political crisis, the FNSEA wanted to place farmers back at the heart of public debate.
.avif){kind=logo}
The project in detail
Challenge
How do you recognise and celebrate the daily commitment of farmers while highlighting their essential role for the French public, in a saturated and polarised media landscape where the farming voice struggles to be heard?
.avif)
Solution
We designed a campaign with a strong creative stance, choosing incarnation: expressions rooted in everyday farming life, carried by authentic voices, to create an emotional connection with the general public. The 360° device was deployed across TV, radio, digital and outdoor advertising to generate a national resonance effect.
Strong creative stance : Expressions rooted in everyday farming life, carried by authentic voices, to break free from the codes of institutional communication.
Advocacy strategy : An assertive editorial positioning to place farmers back at the heart of public debate and highlight their essential role for the French public.
360° media planning : Simultaneous deployment across TV, radio, digital and outdoor advertising to maximise reach and create a national resonance effect.
Campaign production & management : Full coordination of multichannel content production and real-time performance tracking to adjust and optimise impact.
.avif)
unique views
clicks to the website
radio spots broadcast
They trust us
