L'Oreal

A leader's strategy, brought to life year after year

Every year, L'Oréal turns its annual report into a showcase of its strategy and global reach. Since 2021, we have been designing an eco-conceived digital report for the group, which has become a cornerstone of their corporate communication.

Client

Services

UX/UI Design

Corporate communication

Web development

Editorial & Print

Industries

Luxury

Cosmetics

The project in detail

Challenge

How do you transform a mandatory reporting exercise into a genuine awareness driver, capable of conveying the group's ambitions, its CSR commitments and its leadership, without sacrificing performance or environmental footprint?

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Solution

For the fifth consecutive year, we delivered the most ambitious annual report in the CAC40, entirely produced by the agency (excluding content). The digital version covers concept, UX, user testing, UI, development and deployment in 3 languages, with GEO performance tracking for the first time. The print version "L'Essentiel" (36 pages, distributed at the AGM) was also fully managed by the agency. A 10-month project, delivered to the highest standards of quality, technical performance and responsible digital design.

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Our approach was structured around four key pillars:

Demanding digital eco-design : Lightweight architecture, dark mode, on-demand media, Fruggr score 90/100 and footprint below 520 kg CO₂e/year.

Structured editorial programme : Co-built over 10 months with 60 stakeholders and the COMEX, deployed in 3 languages (FR/EN/CH) with GEO tracking.

Educational and demonstrative content : Strategy, results, sector focuses, testimonials and interactive formats for both the digital version and the 36-page print "L'Essentiel".

Inclusive and high-performance experience : 100% RGAA 4.1 compliance rate, responsive design and WordPress optimisation for exemplary accessibility.