Relais d'Or Miko

When digital becomes the best field sales rep

To modernise its ordering channel for restaurateurs, Relais d'Or Miko wanted to completely rethink its e-commerce site.

Client

Services

UX/UI Design

Digital strategy

SEO & Search optimization

E-commerce development

Industries

Food service

Catering

The project in detail

Challenge

How do you replace a poorly adopted ordering platform with a solution that genuinely simplifies the daily life of restaurateurs and becomes a real digital revenue accelerator?

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Solution

We carried out a complete B2B webshop overhaul: needs assessment, user journey analysis, new UX experience, graphic redesign and platform development. The deployment was rolled out across 18 regions simultaneously, with a constant focus on performance and operational team autonomy.

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Our approach was structured around four key pillars:

Strategy & UX scoping : Analysis of restaurateur journeys and field needs to design a solution that is genuinely adopted, not just deployed.

Redesigned user experience : Simplified navigation, fluid ordering process, a UX built for the daily reality of catering professionals.

Art direction & development : Complete graphic overhaul and robust e-commerce development, SEO-optimised to maximise visibility and performance.

Multisite deployment & performance : 18 regions launched simultaneously, with operational team support to ensure autonomy and continuity.

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