Running effective CRM campaigns, at the heart of the Renault team
For over 12 years, we have been supporting Renault France in implementing its CRM strategy, embedding our consultants directly within the manufacturer's marketing teams.
The project in detail
Challenge
How do you design, execute and optimise high-impact multichannel CRM campaigns, from model launches to loyalty actions, in full alignment with the marketing priorities of a national-scale manufacturer?
Solution
Our consultants work daily alongside Renault's CRM teams, ensuring maximum responsiveness and seamless execution. Each campaign is adapted to the most relevant channels, integrated into the manufacturer's tools, then measured (open rates, clicks, conversions) to feed a continuous improvement approach.
Embedded consultancy : Our consultants work within Renault's teams on a daily basis, ensuring maximum responsiveness and seamless execution.
Multichannel campaign design : Email, SMS, landing pages, each campaign is built for the right channel, the right moment and the right target, in line with the manufacturer's priorities.
Automotive sector expertise : Long purchase cycles, loyalty, multichannel logic, our knowledge of automotive specifics allows us to design truly adapted CRM mechanics.
Data-driven management : Systematic performance tracking (open rates, clicks, conversions) to optimise every campaign and build a continuous improvement strategy.
years of continuous collaboration
migration from Adobe Campaign to Salesforce Marketing Cloud
campaigns managed in a year
They trust us
