When luxury is the art of being yourself
To support the launch of the Exclusive Collection Range, Club Med needed to attract new talent in a rapidly expanding luxury tourism market.
The project in detail
Challenge
In a fast-growing luxury tourism market, how do you build an employer brand capable of supporting both high-volume and highly selective recruitment, making luxury a genuine attraction driver rather than a mere promise of prestige?
Solution
We designed the new Club Med Exclusive Collection employer identity around the promise "When luxury is the art of being yourself". Real employees turned ambassadors, a 360° device integrating international social media, career site redesign and paid media. Every touchpoint becomes a recruitment asset.
Employer identity: A distinctive brand promise “When luxury is the art of being yourself”, making luxury a true attraction driver rather than a backdrop.
Ambassador program: International employees embody their own vision of luxury and authentically carry the employer voice.
360° launch campaign: Premium art direction, social media France & international, career site redesign : a consistent device across all channels.
Activation & amplification: Paid media and press relations to maximise reach and turn every contact into a qualified application.
unique views
candidates reached
clicks to the career space
They trust us
